Stories | Masterhappiness

Marty Jalove

May 143 min read

Connecting with Customers: The Brain, Heart, and Gut Approach

It's a trifecta of persuasion that, when executed well, can significantly amplify your sales and foster enduring loyalty...

Marty Jalove

Jan 153 min read

Exaggerate, Accentuate, and Embellish: The Power of Storytelling

By using techniques like exaggeration, accentuation, and embellishment, you can make your storytelling more engaging, memorable, and...

Marty Jalove

Jan 93 min read

Switch, Surprise, Shock - The Art of Persuasive Storytelling

As a salesperson, you're always looking for new ways to connect with your audience and nudge them to buy your product or service. But...

Marty Jalove

Dec 5, 20233 min read

Tale, Trail, Sale: The Power of Storytelling in Business

What makes someone choose your product over a competitor’s? Why do some customers become loyal advocates, while others disappear after a...

Marty Jalove

Aug 14, 20232 min read

Collect, Correct, Connect - The Art of Storytelling for Business

Stories have been an integral part of human communication since time immemorial. They help us connect with people, inspire and engage...