This week’s show centered on the storytelling genius of J. Peterman, the iconic figure known for his romantic, emotionally charged descriptions in the J. Peterman catalog. Not only did the team dissect Peterman's mastery of narrative marketing, but they also outlined actionable advice for storytellers, marketers, and leaders alike.

Based on lessons from some of the greatest sales icons combined with a simple framework, Marty demonstrates how selling is more than...

Feeling inspired but not sure where to begin? Don’t worry—you’re not alone. Master Happiness is here to help you uncover your story and...

It's a trifecta of persuasion that, when executed well, can significantly amplify your sales and foster enduring loyalty...

By using techniques like exaggeration, accentuation, and embellishment, you can make your storytelling more engaging, memorable, and...

As a salesperson, you're always looking for new ways to connect with your audience and nudge them to buy your product or service. But...

What makes someone choose your product over a competitor’s? Why do some customers become loyal advocates, while others disappear after a...

Stories have been an integral part of human communication since time immemorial. They help us connect with people, inspire and engage...